By Invitation

Your practice has been selected for the National Pilot Programme.

If you've received our letter, your place is reserved — we've identified your practice as one already doing excellent work. The pilot gives you a free visibility audit, verified Google reviews from your existing customers, and a listing in our national directory. As the CMA introduces new transparency requirements for UK practices, the pilot also gives you a head start on what's coming.

Get StartedView Methodology

Not received a letter? Register your interest.

Greyscale map of the United Kingdom and Ireland

What Pilot Participants Receive

Every practice in the pilot receives a comprehensive package at no cost.

Visibility Audit

Full review of your online presence and competitive position in your local area.

Verified Google Reviews

5+ independently collected reviews from your existing customers, posted to Google.

AI Search Check

How your practice appears in AI-generated local search results and recommendations.

Standards Score

Your assessed position across visibility, review quality, and consistency metrics.

Personalised Video Report

Your results presented in a short personalised video walkthrough.

FetchRated Listing

Your practice listed in the FetchRated directory with verified badge.

CMA Readiness Check

A clear picture of where your practice stands against the CMA's new transparency requirements — and what you'll need to put in place before the deadlines arrive.

The CMA Is Changing the Landscape.

The Competition and Markets Authority has published requirements that will become legally binding for every UK veterinary practice later this year. Standardised price lists. Ownership disclosure. Formal complaint processes. Written estimates. Data submission to the RCVS.

The same obligations apply across the sector. The work, for most practices, is in the formatting — producing the standardised price lists, building the web pages, documenting your complaint process to meet the minimum criteria, and preparing your data for RCVS submission.

That's why the pilot includes a CMA Readiness Check alongside your visibility audit. And it's why FetchRated membership includes CMA-compliant pricing pages, complaint process documentation, and ownership disclosure — generated from your data, hosted, and maintained for you.

Read our complete CMA guide
01.

You Confirm

Accept your pilot place and share basic practice details. Takes about two minutes. No paperwork, no fees.

02.

We Assess

We review your online presence, collect verified reviews from your existing customers, and compile your results. You don't need to do anything.

03.

You Receive

A personalised video report with your visibility score, verified reviews posted to Google, and your FetchRated directory listing.

What We Look At

Our assessment focuses on your online presence and reputation—not an inspection of your facilities. We review what pet owners can already see when they search for you.

RCVS Registered

The pilot is open to practices registered with the RCVS or equivalent professional body.

Genuine Reviews Only

We collect real feedback from real customers. No fake reviews, no gaming the system.

What We Assess

  • Online Visibility

    How easily customers can find you through search

  • Review Quality

    Volume, recency, and sentiment of your existing reviews

  • Local Position

    How you compare to other practices in your area

  • AI Search Presence

    How your practice appears in AI-generated recommendations

Status
Now Accepting Practices
Get Started

Why It's Free

This is a pilot programme. We're building a national picture of quality pet care across the UK. Participation is free. There is no obligation to join membership after your pilot results are delivered. The reviews we collect during your pilot are yours to keep regardless of whether you continue with FetchRated.

Received Our Letter?

If you've received a letter or email from us, your place in the pilot is already reserved. Use the link in your invitation to confirm your details, or enter your practice name below to check your status.

Confirm Your Place

Frequently Asked Questions

Who is FetchRated?
We're an independent UK organisation building a national directory of verified pet care practices. We're not a marketing agency, not a software vendor, and we don't sell your data. Our goal is simple: help pet owners find quality care and help excellent practices get the recognition they deserve.
Why was my practice selected?
We analyse publicly available data—your Google reviews, online presence, and local reputation—to identify practices that are already doing good work. If you received our letter, it's because your practice stood out. This is recognition, not inspection.
Is it really free?
Yes. The pilot is completely free. There are no hidden fees, no contracts, and no obligation to continue afterwards. We're building a national picture of quality pet care, and your participation helps us do that.
How do you contact my clients?
We reach out to recent customers with a short, friendly message about their pet's visit. We ask how it went. If they had a good experience, we invite them to share it on Google. If they had concerns, we listen first and share that feedback with you privately. One message per customer, no spam, no sales pitch.
Will my clients mind being contacted?
In our experience, most clients appreciate being asked. The message is personalised to their pet by name and their recent visit. It takes less than a minute to respond. We've found that clients who had a good experience are happy to say so.
What happens after the pilot?
You receive your results—a personalised video walkthrough of your visibility score, your verified reviews, and how you compare locally. If you'd like to continue with ongoing review collection and membership, we'll extend an invitation. But there's no obligation. The reviews we collected during the pilot are yours to keep either way.
What data do you need from me?
To start the pilot we need your practice name, a contact name, and an email address. To collect verified reviews from your customers, we'll ask you to share recent customer visit information — typically a simple daily email forward from your booking system, or a weekly export. We don't need integration with your practice management system, and we don't keep any data we're not actively using.
What about the CMA requirements?
The Competition and Markets Authority has published requirements that every UK veterinary practice will need to meet — standardised pricing, ownership disclosure, complaint processes, and more. The pilot gives you a head start, and FetchRated membership includes CMA-compliant web pages that satisfy the requirements automatically. We've published a complete CMA guide for practices at /learn/cma-veterinary-report-guide.
Do I need to worry about CMA compliance now?
The CMA Order is expected in September 2026, with compliance deadlines starting 3–6 months after that. You don't need to panic, but starting early means less pressure later. The pilot collects much of the data you'll need for compliance, and membership generates your compliant pages automatically.
Will FetchRated help with CMA compliance?
Yes. FetchRated membership includes CMA-compliant pricing pages, complaint process documentation, and ownership disclosure — all hosted and maintained for you. A web agency would charge £3,000–£5,000 for a compliance redesign. It's included in your membership.

Questions before confirming? Email us directly at hello@fetchrated.com — we aim to reply within one working day.

Ready to get started?

Confirm your place in the pilot. It takes two minutes and there's no obligation to continue.

Confirm Your Place