How We Assess Practices.
We measure what pet owners actually care about: your reputation, your visibility, and whether the reviews you have are genuine.
What We Measure
Our assessment focuses on your online presence and reputation—the things pet owners see when they're deciding which practice to trust.
What This Means In Practice
We don't inspect your facilities or audit your clinical procedures. We assess what's already publicly visible—and we verify that your reviews are genuine.
Four Assessment Dimensions
Every practice in the pilot is assessed across four dimensions. Together, these form your Standards Score.
The Conversation Methodology
We contact a practice's existing customers after a visit—not to ask for a review, but to ask how it went. For customers who had a good experience, we invite them to share that on Google.
Customers with concerns are heard first, and those concerns go to the practice privately. We never incentivise reviews. We never coach customers on what to write.
The result is a verified review record that both pet owners and practices can trust— reviews that reflect genuine experiences, collected through an independent process.
The Three Tiers
Based on your assessment, you'll receive one of three badges. Each represents a genuine achievement—there's no "basic" tier that everyone gets.
Verified
Meets our standards for visibility and review quality. A solid, trustworthy practice.
Excellent
Exceeds standards across multiple dimensions. Strong reputation with consistently positive reviews.
Outstanding
Top-tier across all dimensions. Among the best-reviewed and most visible practices in your area.